Lara Schulte, Co-Founder
Hi, I am Lara, a Generation.Mom!
Native to San Diego, I live one of San Diego’s surf-town suburbs with my husband of 6 years & college sweetheart, Taylor. Here we raise our two sons Sawyer & Sutton and our French Bulldog, Paisley.
I am a natural born leader, and I love to get things done. I am a planner by heart, working on being more present, rather than living by a to-do list and in thoughts of the future. I am extremely loyal and will boast about what I love to anyone who will listen. I wear my heart on my sleeve and due to that I am a terrible liar.
I have the musical taste of a 16-year-old girl (or perhaps a 13-year-old), and love what most women love… coffee, wine and a good work out. Creating a family has always been a dream of mine, but so has creating a business. I believe the key to connection is allowing yourself to be vulnerable, and I try to incorporate this into my relationships & business.
I hold myself to high standards and admittedly struggle with perfectionism. I love things of quality and order is my lively hood. I can’t sleep with a dirty dish in the sink, or leave the house with the bed unmade. Some (my husband) call me high-maintenance and I’ll own it!
For over a decade I’ve consulted with business owners and C-level executives to bring their business objectives and sales goals to fruition. The “corporate world” was one I’ve understood all too well, and I spent years plugged into the constant hustle-and-bustle of fast-paced, competitive sales environments. Although highly regarded as a top performing executive throughout my career, I could not ignore a feeling that I was meant for more. My true happiness came from mentoring colleagues, who saw me as a resource for growth in their own careers.
In 2015, it was this realization inspired me to become certified as a professional life & business coach. I initially started working with businesses in leadership and team training, and individuals in career counseling. After Sawyer was born it was time for me to pivot to a new audience, where my voice would make the biggest impact… today’s modern mom.
I am so excited to be on this journey of modern day motherhood with a community of women who are focused on supporting and inspiring one another to be not only the mama but the woman they want to be!
Jenn Rout, Co-Founder
I love to read. It’s almost pathologic. I took an extra English class my Senior year in HS just for fun. (Yes, you read that right). I have an uncanny memory for things that are not useful to me as an adult. If you ever have a need for the order of the taxonomic groups or the US states in alphabetical order, I can gladly help. I love to travel, but I really love Indian food. My husband has graciously taken me to indulge in Indian cuisine in every country and major city we have visited, except Italy. It did not seem right to cheat on spaghetti bolognese with tikka masala.
When I was 13, I envisioned my adult life would reveal me single, living in Paris, and smoking cigarettes over cappuccinos in painfully beautiful shoes. I settled for a French language tutor for 4 years of my recent adult life. I enjoy a smart blazer and a suede high heel. Documentaries over Bravo TV. Ray LaMontagne over Beyonce. Baths and red wine always. I am constantly trying to learn or do new things, as I enjoy pushing myself outside of my particularities. I am organized, prefer order over chaos, and like to be on time. I try to be a good friend, a good wife, and an even better Mom.
I live in sunny San Diego, after I relocated myself and my teal beta fish from my hometown of Las Vegas in my early twenties. I met my husband, Tim, over guacamole and margaritas in a coastal Mexican restaurant popular with locals. Six years later, after countless travel and sailing adventures, we find ourselves new parents to a blonde one-year-old with an adorable set of dimples. I am fortunate enough to have a career that allows me to work remotely, my office is wherever I can find wifi and a strong cup of coffee. Our family is constantly on the go, traveling and exploring new terrain. I love this dynamic as it pushes my boundaries and encourages me to be more flexible. It is often stressful to balance the demands of new motherhood plus my job, personal, and wifely duties; but I am grateful for the opportunity this modern age affords me to be able to embrace them all. I do not have to choose.
Modern motherhood is a delicate balance, and that looks different for all of us. I am excited about the possibilities that a strong diverse community of Moms can offer each other. I will always be the no holds barred voice that is honest in what it takes for me to find happiness, some balance, and fulfillment in this new phase of life. I am proud to be a Generation.Mom